Blog#8 - Developing Social Media Strategies

It is very important to develop Social Media strategies to insure that you reaches your targeted audience and that the readers share it again as to reach the most amount of people. There are various challenges to developing social media strategies. One of the greatest challenges is the social media is constantly developing. Here under I will discuss five ways the will help develop a good social media strategy.

1: Do A Social Media Audit:

It is essential to go over your older media posts and see which posts had the most views and shares, as it is a very good indicator of which posts appealed the most to the audience. There are various tools to analyze your media traffic such as google analytics. After finding which posts had the most traffic and engagement then a trend in those posts can be found. This trend can be further developed and used in future posts. This will ensure the most benefit and success from all your future posts.

2: Use A "Shotgun Approach" For Relatable Reach.

Due to the fact that many brands are now using social media, your posts could not make it through to your audience. For example, there are many posts each day that I skip because of the sheer amount of posts that are thrown my way.

The Shotgun Approach simply relies on the mathematical probabilities of increasing the amount of content and posting in more places to increase the chance that it will be seen.

3: Analyze Your Competition:

This is one of the most beneficial things you can do. You can research what your competitors do and learn from them what works and what does not work and see how this can help benefit and develop your social media strategy.

4: Create An Audience Strategy:

It is important to know who your costumer are and what they want and what appeals to them. After this you can create content with your whole audience in mind. This endures that it reaches the the most amount of people.

5: Analyze Mobile Options:

This is a very important strategy because people use mobile phones a lot.
For mobile content, the header image is very important as it is the first thing people see and it is what will grab their attention. This is the best way to make a strong impression.

In conclusion, if you do a social media audit, use the "Shotgun Approach", analyze your completion, create and audience strategy and analyze mobile options then you will have a very strong social media strategy that will definitely improve your future posts.

Toyota is a huge Japanese automobile manufacturer. It provide all types of cars that makes them leading the international market. Toyota has a lot of followers on their social media and they do a very good job on their campaign. Toyota also has multiple social media, there is one for USA, Europe, Asia, and many more. Toyota's main competitor is Honda. Both of them was founded in Japan. I would recommend to check the new Toyota's cars and trucks. Toyota also is partnership with Lexus that provide more capabilities and higher level. They are well know with the luxury and cheaper than other German manufacturer like Mercedes, BMW, and Audi.