YouTube
YouTube is an American sharing videos website. It was started in February 2005. It was bought by Google in November 2016 for US$1.65 billion. YouTube is the number one searching video website. You can find any type of videos in there. Videos that was produced in 1900s till the current day. You can also follow or subscribe to any big company or producer page so you can see everything up-to-date. Many people watch news by subscribing with CNN or FOX news.
Here is some tips how to market on YouTube:
- Keep it Short and Simple
The size to upload a video on YouTube is limited so you don't need to expand in the video. Always make sure that you keep it short while you need to add all the information needed in this video. Audience don't like to watch a 10 minutes video, they get bored.
- Keep it Relevant to The Topic
When you produce the video before uploading it, make sure that you are delivering the right information and that it is relevant to the topic that you are talking about. It is not good if your video title named iPhone 6s and you are talking about Samsung Galaxy S7. It doesn't make any sense.
- Use Humor in Your Videos
People like jokes so why not adding humor and jokes to your video. Make sure that people will like it and make it appropriate. It is always good if you make the audience smile or laugh while they are watching your video.
Instagram is an online mobile photo-sharing site that enables its user to take pictures and share it with other people. Instagram started in October 2006. Instagram is getting bigger each day by adding more features like moments, live video, and group conversation with your friends. I am a big fan of Instagram because if you think about it that it is so simple and you can get many things out of it.
Now its time for some marketing tips on Instagram:
- Shoot Square
It is so important when you take the picture or the video that you are going to post on Instagram with sure dimension. If you your picture or video is squared dimension, you will be sure that you will not miss any part from the picture or video when you upload it on Instagram. If you have a picture or video that is not in square dimension, I would recommend to use Instasize app. It will adjust your picture or video to be with square dimensions and you will be ready to go before you upload it.
- Mix Videos and Photos
It is always better to mix by uploading photos and videos. It is kind of boring if you are just adding photos or just videos. Your page will be a lot better if you have a mix of both. McDonald's do a very good job in mixing videos and photos on Instagram. I would recommend to check it.
- Take Advantage of Trending Hashtags
When you use the hashtags, make sure that you are using famous hashtags and that is it already used so you can get more followers. To be sure that you have the right hashtags always make it simple and not long.
Snapchat
Snapchat is an image messaging and multimedia mobile application. Snapchat is used to send and receive images or videos with text with your friends. It was started in September 2011. It is used as private messaging by sending a picture or video to any specific friend or public by posting it as "My Story" so everyone can see where are you and what you are doing at this moment.
Here is some tips for Snapchat marketers:
- Reward Your Customers With Coupons
Once a while, give your followers and customers coupons to use so you can gain more followers. Kevin Hart is doing a good job with coupons by giving some Tommy John underwear coupons once each month or so. Follow Kevin Hart by adding him on: lilswag79
- Release Behind the Scenes Footage
People always like to know what is happening behind the scene. If you follow a celebrity or a famous pop star you always like to see what they do in their normal life. DJ Khaled do a very good job by showing what is he doing and sharing videos and pictures of his son. Make sure to film it correctly because you only have maximum of 10 seconds and don't add a lot of text because people won't have to read it in 10 seconds.
As conclusion, these sites and application is mainly about pictures and videos. Always make sure that you deliver the right content and always make it simple. I also noticed that these media is used mainly on the phones more than the laptops especially Snapchat is only available on phones. Always enjoy sharing photos and videos with your friends and make it fun.
You gave some really good tips and insight on marketing with each of the three platforms. I like how you gave a brief description of what each platform was and used for before you gave the tips. This helps the readers know how to use those tips better. Good post.
ReplyDeleteI enjoyed reading your post and believe you gave some great tips especially for YouTube!
ReplyDeleteNice post. i feel like you wrote a lot, but still it was really easy and interesting to read it. Good job! i liked the part about Instagram the most.
ReplyDelete