Blog#5 - Email Marketing

Everyone is using internet now and checking his email from people daily. Email marketing is so successful these days since the technology already came to your house. You can get any offers and discounts by any companies while you are on the couch watching TV and opening your email. Most of the companies now use email marketing to target their current customers and future customers.

Here is some advantages about email marketing:
- Email Marketing is Targeted
If you have an advertisement on the TV sometime you miss it and you don't see it if you go to the bathroom or kitchen to get something to eat to drink. Or if you are driving on the highway and you are focused on drive, you could miss a billboard advertisement. Email Marketing solves this problem by targeting the people and make sure that they will receive the information that you are sending. Everyone is using their emails now so most probably they will check what companies send.

- Email Marketing Increases Brand Awareness
By sending emails to your customers, they will be more inclined to your products and they will be more loyal to your company. When customers notice that a company cares about them, they will trust this company more and be their first priority other than its competitors and other companies.

- Email Marketing is Easily Shareable
The customers always share good emails to their friends since their friends share the same characteristics like theirs. By just pressing one button (forward), you can let other people see what you get and also be loyal to what you are loyal to.

- Email Marketing is Measurable
You can measure your success with other marketing methods. Email Marketing is so flexible that you can see how many people opened your email, responded to your email, and how many clicks had occurred on your emails. It is so easy to make changes if customers doesn't like the previous emails and you can adjust what they really want.

- Email Marketing is Cost Effective
Email Marketing is almost free compared to any print ad or internet ad on social media because its free to set up your own email. You have unlimited contacts to send and you have unlimited words. If you try to do a print ad you will pay way more than just sending an email to your customers.

Victoria's Secret do an amazing job in Email Marketing. They know how to stay in touch with their customers. I bought one time some panties for my sister from there and from this day they always send me offers and discounts. Day by day, I buy her more stuff because they always provide for me good deals that I will not find somewhere else with this high quality. Victoria's Secret is a great example of a company that know how to use the Email Marketing to their own customers. They are doing a lot of profit by this method more than just putting it on some social media and print ads. I would recommend to subscribe with Victoria's Secret and check their deals. They care about their customers so much that they also send some coupons on your mailing address. You could get free items with any small purchase.