Blog#7 - Online Display Advertising

Display Advertising is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, and other graphics (this information is from Kasatria). I chose this definition because it is very simple and straight forward. Advertisers use this method because everyone these days are using the internet and buying products or services online.

I am going to discuss about the difference of each of several advertising.

Text: 

It is based on AdWords. Keywords is the main character about this type. I mentioned before that there is a lot of study for these keywords and advertisers try to know what people are searching for online so they could put these keywords in their advertising and make their link pop in the top of the page in the search web like Google.

Videos: 

It can be in a shape of a commercial and graphics video made by some graphic design major that use all the new graphics programs. These videos can be posted on their home page, YouTube, or Facebook. It takes more time to prepare videos because there is more work than just text.

Logos:

This type is useful companies that are well known like Nike, McDonalds, Chevrolet, and others. Since people know who they are they just can put their logo and their tagline and they will just advertise. You can see those logos ads in sponsorships and billboards on the highways.

Audio:

You can find this method of advertising mainly on the radio while you are driving. It is effective but it has to be kind of short not more than 30 seconds and you will need to make it entertaining. I feel it mainly target the older generation since they were using the radio more than the current generation.

Redbull is a very good example that uses their display advertising online and in normal life. They know who they target and they have a huge followers. With their strong social media campaign on Facebook, Twitter, and Instagram, they post a lot of pictures and videos that promotes their products. On the other hand, they sponsor a lot of events that make them in the lead other than any other power drinks. They made a huge profit with their campaign Redbull give you wings that started with some cartoon graphics characters that  have a normal conversation in normal situations then they drink a Redbull and they get wings. I would recommend to see their campaign on this link and tell me what do you think.