Blog#9 - Visual Storytelling

When you are leading a company, you need to make sure that you provide good visuals likes photos and posts. You need to make sure that you have good images with good quality and make it clear to your customers so they could understand where you are heading to. Customers care so much about the visual and what they see because for them this is the truth and this is what they care about. Visual content doesn't mean just the image, it also means the text that related to the imagine so you could understand more the image.

There is three key factors helps you to nail the visual storytelling:
- Authenticity
You will need to make it real as much as you can. Customers doesn't like fake informations or images. You have to make sure that it is real and that the customers will enjoy it. A good marketer takes images in the real like and then he will edit it if needed. GoPro is a good example of a company that designed their camera that you will not need to edit or adjust anything in the picture because it is perfect.

- Sensory
Make the image catch their eye. Put colors related to what in your input so they could understand what is in your mind. Let the viewers feel what you want them to feel in the image that you post. If you want them to feel love, put love colors like red. If you want them to feel fresh, put fresh colors like white.

- Relevance

Make your pictures relevant to your viewers. They will need to relevant the picture to something. Think about your customers values and make them think about these values when they hear the name of your company. Customers wants to have images that will talk to them and show they how a company can be loyal to them.

Instagram is an online mobile sharing site that you can share your moments just by adding some pictures and caption. If you think about it this way, it sounds so simple but look how much profit did they make. There is not a big or a small company that doesn't use Instagram for one of their social media. Instagram provides you also some effects that can make your picture looks better and more natural with vivid colors. Now, Instagram is a lot bigger than just pictures. You could share your moment like put a story on snapchat, you could start a group conversation, and you could even share where you are and what are you doing by starting a live video of yourself. I hope you would act and start a new account if you don't have an account on Instagram because you will see that you will have a lot of fun interacting with your family and friends.